Google Analytics is a free and powerful tool to measure your website’s performance, yet many of the websites I look at, fail to harness its full power.
Let’s take a look at some of the common mistakes that I see and lets see how you measure up.
While many of the points listed may seem simple enough, it is very common to see people run into difficulty when attempting to set this up. When in doubt reach out for help, after all you can’t manage what you can’t measure!
Dave Birchall is a Sydney digital marketing and sales expert with a love for conversion rate optimisation, eCommerce and online growth. He is accredited in Google Analytics, Tag Manager and Adwords among other things. He has owned and run large and small ecommerce businesses in Australia, New Zealand, the US, UK and China.
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