Sydney Digital Marketing Freelancer and Consultant

What the great toilet paper crisis of 2020 teaches us about consumer psychology

March 4, 2020
/ Uncategorized
/ By Dave Birchall

The world has gone mad! It’s been declared on social media several times so it must be true.It’s hard to escape media reports and social posts about the panic buying that has taken hold in Australia

Using Facebook Messenger on your WordPress Website

June 4, 2019
/ Uncategorized
/ By Dave Birchall

Why Do it?Live chat is very pretty much common practice these days on many websites. As website owners get more and more focused on website conversion goals and user feedback, so too has risen the popularity

16 Video Editing Tools for Social Media Content Creation

February 18, 2018
/ Digital Marketing
/ By Dave Birchall

Across the various online groups I have belong to for digital marketing there have been a number of questions asked about the best way to generate video content. Video is becoming very popular online so

First Impressions of Thrive Optimise

The guys over at Thrive Themes have released their newest product in their optimisation suite to its members so I headed over to take a look for myself at what the new plugin can do. There will be a deep-dive

Why I chose Thrive Themes

January 3, 2018
/ Digital Marketing
/ By Dave Birchall

Regular visitors to this website may have noticed that I have given the site a little facelift. It’s actually long overdue, and I will be the first to admit that the website has been somewhat neglected

Traffic versus Conversion versus AOV.

January 3, 2017
/ Uncategorized
/ By Dave Birchall

In both the offline and online world, when it comes down to it, there are really only three levers you can pull to increase your revenue. Increase traffic (T) Increase average order value (AOV) Increase

eCommerce predictions for 2016

February 12, 2016
/ eCommerce Online Strategy
/ By Dave Birchall

I know what you’re thinking. It’s February (already) . We are well into 2016 now but sometimes it pays to come late to the party. There are numerous article and blogposts out there discussing

20 Quick and Easy Digital Marketing Tips to boost your marketing.

July 31, 2015
/ Digital Marketing
/ By Dave Birchall

Create Targeted follow up emails for example for abandoned carts or follow up after a purchase with a coupon. If you have a very large database, consider sending out your EDM in batches

Good Data starts with Good strategy

When it comes to data it true to say that if you put rubbish in, you can only get one thing out. Google analytics allows you to track your websites performance against your websites goals. The only things

9 Common Google Analytics mistakes you’re probably making

July 7, 2015
/ Google Analytics
/ By Dave Birchall

Google Analytics is a free and powerful tool to measure your website’s performance, yet many of the websites I look at, fail to harness its full power. Let’s take a look at some of the common